{"id":991649,"date":"2024-06-26T13:50:01","date_gmt":"2024-06-26T13:50:01","guid":{"rendered":"https:\/\/dev.tec-agency.com\/tec4\/?page_id=991649"},"modified":"2024-06-30T16:58:52","modified_gmt":"2024-06-30T16:58:52","slug":"untold","status":"publish","type":"page","link":"https:\/\/dev.tec-agency.com\/tec4\/projects\/untold\/","title":{"rendered":"Untold Festival &#8211; Case study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"991649\" class=\"elementor elementor-991649\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3545aa2 e-flex e-con-boxed e-con e-parent\" data-id=\"3545aa2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-748cf56 e-con-full e-flex e-con e-child\" data-id=\"748cf56\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55c08dd elementor-widget elementor-widget-heading\" data-id=\"55c08dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Untold Festival<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aed71c4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"aed71c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Started in 2015, Untold Festival is now one of the largest dance music festivals in Europe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ef5c91 e-flex e-con-boxed e-con e-child\" data-id=\"0ef5c91\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b34f63 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"8b34f63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"439\" height=\"93\" src=\"https:\/\/dev.tec-agency.com\/tec4\/wp-content\/uploads\/2024\/06\/untold-logo-light.svg\" class=\"attachment-full size-full wp-image-991793\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-540f267 e-con-full e-flex e-con e-child\" data-id=\"540f267\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc603b1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cc603b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We were appointed to lead the product growth strategy, including digital strategy, customer experience, proposition and brand identity creation. Working closely with the Untold festival teams, we created a new, responsive, cross-channel platform to support the innovation of the wider business initiative.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6f0817 e-con-full e-flex e-con e-child\" data-id=\"c6f0817\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6c98134 e-con-full e-flex e-con e-child\" data-id=\"6c98134\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9900e26 e-con-full e-flex e-con e-child\" data-id=\"9900e26\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c52af5 elementor-widget elementor-widget-text-editor\" data-id=\"5c52af5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tClient\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3e995 elementor-widget elementor-widget-text-editor\" data-id=\"6c3e995\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUntold Festival\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1af4a45 e-con-full e-flex e-con e-child\" data-id=\"1af4a45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db03375 elementor-widget elementor-widget-text-editor\" data-id=\"db03375\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tIndustry\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8598de8 elementor-widget elementor-widget-text-editor\" data-id=\"8598de8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tEntertainment\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a98aee e-con-full e-flex e-con e-child\" data-id=\"2a98aee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77598db elementor-widget elementor-widget-text-editor\" data-id=\"77598db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tVisit\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee16d76 elementor-widget elementor-widget-text-editor\" data-id=\"ee16d76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\twww.untold.com\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4b8aef e-con-full e-flex e-con e-child\" data-id=\"e4b8aef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef71f7c e-con-full e-flex e-con e-child\" data-id=\"ef71f7c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20276a5 elementor-widget elementor-widget-text-editor\" data-id=\"20276a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tServices\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57dfe53 elementor-widget elementor-widget-text-editor\" data-id=\"57dfe53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSoftware development, Performance optimization and Enhanced live support\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48219f7 e-flex e-con-boxed e-con e-parent\" data-id=\"48219f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b067fba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b067fba\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-633d5f0 e-con-full e-flex e-con e-child\" data-id=\"633d5f0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85fd109 e-con-full e-flex e-con e-child\" data-id=\"85fd109\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0636fdc elementor-widget elementor-widget-text-editor\" data-id=\"0636fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<b>UNTOLD FESTIVAL<\/b>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6985e7d e-con-full e-flex e-con e-child\" data-id=\"6985e7d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13142ef elementor-widget elementor-widget-text-editor\" data-id=\"13142ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>OVERVIEW<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd09a18 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bd09a18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u2022<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d14b62f e-flex e-con-boxed e-con e-parent\" data-id=\"d14b62f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d906705 e-con-full e-flex e-con e-child\" data-id=\"d906705\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e2b73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e1e2b73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThere were several core challenges we dealt with successfully\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b321801 elementor-widget elementor-widget-image\" data-id=\"b321801\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"13\" height=\"12\" src=\"https:\/\/dev.tec-agency.com\/tec4\/wp-content\/uploads\/2024\/06\/arrow-down-red.svg\" class=\"attachment-large size-large wp-image-991808\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8788b4b e-con-full e-flex e-con e-child\" data-id=\"8788b4b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e6db7ce e-con-full e-flex e-con e-child\" data-id=\"e6db7ce\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee392cd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"ee392cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2ef79 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3c2ef79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The Untold festival faced several challenges, including issues with ticketing fraud, high commissions from third-party ticket platforms, and an inefficient ticketing process that hindered user experience.<\/p><p>During peak ticket sales periods, Untold&#8217;s platform needed to handle massive spikes in traffic to ensure a smooth and reliable experience for its extensive user base. Implementing robust security measures was essential to prevent fraud and protect user data effectively.<\/p><p>Furthermore, integrating seamlessly with various systems such as payment gateways, access control, and marketing tools was crucial for operational efficiency and enhancing the overall experience at Untold.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96d80af e-con-full e-flex e-con e-child\" data-id=\"96d80af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05f6606 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"05f6606\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solutions<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33139d4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33139d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We developed in-town.ro, a custom ticketing platform tailored to Untold needs. This solution streamlined operations and reduced costs by eliminating third-party commissions.<\/p><p>We implemented stringent security measures, including advanced encryption and a secure resale marketplace, to effectively combat ticket fraud and protect attendee data.<\/p><p>The new platform offered a streamlined and intuitive interface, making it easier for fans to purchase and manage their tickets.<\/p><p>Leveraging a scalable architecture and content delivery networks (CDNs), in-town.ro efficiently handled high traffic volumes during peak periods, ensuring reliable performance and user satisfaction.<\/p><p>The platform seamlessly integrated with various third-party systems, including payment gateways, access controls, and marketing tools, optimizing operational efficiency and enhancing the overall festival experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3768a3 e-con-full e-flex e-con e-parent\" data-id=\"e3768a3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c74f1a e-flex e-con-boxed e-con e-parent\" data-id=\"8c74f1a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-64ffb75 e-con-full e-flex e-con e-child\" data-id=\"64ffb75\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f7690ce e-con-full e-flex e-con e-child\" data-id=\"f7690ce\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d2b1f8 e-con-full e-flex e-con e-child\" data-id=\"2d2b1f8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109d82f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"109d82f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f719d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e9f719d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>These solutions boosted ticket sales for the Untold Festival, cut costs by eliminating commissions, improved user satisfaction, enhanced security, and introduced new revenue streams<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97c896 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f97c896\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The in-town.ro platform has become a model for other festivals seeking to enhance their ticketing operations and provide a seamless experience for their attendees.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-503462a e-con-full e-flex e-con e-child\" data-id=\"503462a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9cde9a6 e-con-full e-flex e-con e-child\" data-id=\"9cde9a6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b101fcf elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"b101fcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \u2022 Massive Increase in Online Sales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2548ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2548ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tOnline ticket sales increased by 184% in the first year after implementing the new platform. In subsequent years, 15,000 tickets were sold in under 30 seconds during peak sales periods.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cfde48 e-con-full e-flex e-con e-child\" data-id=\"1cfde48\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd59eee elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"dd59eee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \u2022 Significant Cost Savings<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e87293 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e87293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe elimination of third-party commissions led to substantial cost savings for the festivals.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6daca81 e-con-full e-flex e-con e-child\" data-id=\"6daca81\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ae394 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"18ae394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \u2022 Enhanced User Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d2323 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"69d2323\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tUser satisfaction with the ticketing process improved significantly, as evidenced by positive feedback and increased engagement.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-abeb66c e-con-full e-flex e-con e-child\" data-id=\"abeb66c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d092ebd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d092ebd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> \u2022 Reduced Fraud<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-766f481 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"766f481\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tThe platform&#8217;s security measures virtually eliminated ticket fraud, protecting both the festivals and their attendees.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e2f97 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3e2f97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>By partnering with TEC, UNTOLD successfully revolutionized the ticketing process. The custom-built platform not only solved the challenges of fraud and high costs but also significantly improved the user experience and boosted ticket sales.<\/p><p>The project&#8217;s success underscores the importance of investing in technology solutions that are tailored to the specific needs of businesses and events.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Untold Festival Started in 2015, Untold Festival is now one of the largest dance music festivals in Europe We were appointed to lead the product growth strategy, including digital strategy, customer experience, proposition and brand identity creation. Working closely with the Untold festival teams, we created a new, responsive, cross-channel platform to support the innovation&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":992377,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"footnotes":""},"class_list":["post-991649","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Untold Festival - Case study - TEC<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Untold Festival - Case study - TEC\" \/>\n<meta property=\"og:description\" content=\"Untold Festival Started in 2015, Untold Festival is now one of the largest dance music festivals in Europe We were appointed to lead the product growth strategy, including digital strategy, customer experience, proposition and brand identity creation. 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