1.0TEChttps://dev.tec-agency.com/tec4Bianca Maximhttps://dev.tec-agency.com/tec4/author/bianca-maxim/TEC - #TECTalksIT - Football & First Party Datarich600338<blockquote class="wp-embedded-content" data-secret="sPSfzCY6oJ"><a href="https://dev.tec-agency.com/tec4/football-and-first-party-data/">Football & First Party Data</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://dev.tec-agency.com/tec4/football-and-first-party-data/embed/#?secret=sPSfzCY6oJ" width="600" height="338" title="“Football & First Party Data” — TEC" data-secret="sPSfzCY6oJ" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://dev.tec-agency.com/tec4/wp-content/uploads/2023/06/Untitled-2-scaled.jpg25601440Football has a first-party data problem. Clubs of all sizes now boast increasingly global fanbases, but many are failing to keep pace with the digitalization that has accelerated rapidly over the past few years. As a result, the disparity between followers and the fans they hold actionable data on is growing.