Untold Festival

Started in 2015, Untold Festival is now one of the largest dance music festivals in Europe

We were appointed to lead the product growth strategy, including digital strategy, customer experience, proposition and brand identity creation. Working closely with the Untold festival teams, we created a new, responsive, cross-channel platform to support the innovation of the wider business initiative.

Client
Untold Festival
Industry
Entertainment
Visit
www.untold.com
Services
Software development, Performance optimization and Enhanced live support
UNTOLD FESTIVAL

OVERVIEW

•

There were several core challenges we dealt with successfully

Challenges

The Untold festival faced several challenges, including issues with ticketing fraud, high commissions from third-party ticket platforms, and an inefficient ticketing process that hindered user experience.

During peak ticket sales periods, Untold’s platform needed to handle massive spikes in traffic to ensure a smooth and reliable experience for its extensive user base. Implementing robust security measures was essential to prevent fraud and protect user data effectively.

Furthermore, integrating seamlessly with various systems such as payment gateways, access control, and marketing tools was crucial for operational efficiency and enhancing the overall experience at Untold.

Solutions

We developed in-town.ro, a custom ticketing platform tailored to Untold needs. This solution streamlined operations and reduced costs by eliminating third-party commissions.

We implemented stringent security measures, including advanced encryption and a secure resale marketplace, to effectively combat ticket fraud and protect attendee data.

The new platform offered a streamlined and intuitive interface, making it easier for fans to purchase and manage their tickets.

Leveraging a scalable architecture and content delivery networks (CDNs), in-town.ro efficiently handled high traffic volumes during peak periods, ensuring reliable performance and user satisfaction.

The platform seamlessly integrated with various third-party systems, including payment gateways, access controls, and marketing tools, optimizing operational efficiency and enhancing the overall festival experience.

Results

These solutions boosted ticket sales for the Untold Festival, cut costs by eliminating commissions, improved user satisfaction, enhanced security, and introduced new revenue streams

The in-town.ro platform has become a model for other festivals seeking to enhance their ticketing operations and provide a seamless experience for their attendees.

• Massive Increase in Online Sales

Online ticket sales increased by 184% in the first year after implementing the new platform. In subsequent years, 15,000 tickets were sold in under 30 seconds during peak sales periods.

• Significant Cost Savings

The elimination of third-party commissions led to substantial cost savings for the festivals.

• Enhanced User Experience

User satisfaction with the ticketing process improved significantly, as evidenced by positive feedback and increased engagement.

• Reduced Fraud

The platform’s security measures virtually eliminated ticket fraud, protecting both the festivals and their attendees.

By partnering with TEC, UNTOLD successfully revolutionized the ticketing process. The custom-built platform not only solved the challenges of fraud and high costs but also significantly improved the user experience and boosted ticket sales.

The project’s success underscores the importance of investing in technology solutions that are tailored to the specific needs of businesses and events.