The Open
Golf's Original Championship The Open is where nature is pitted against the very best of the very best. It’s where champions must set aside what came before.
The Open is the most prestigious championship in professional golf, renowned worldwide for delivering over 150 years of iconic sporting moments. Each summer, The R&A’s flagship event attracts the world’s top golfers and the attention of sports fans around the globe. We are proud to work with The R&A to transform the experience across their digital platforms, including areas such as theopen.com, live scoring, and ticketing.
The Open
https://www.theopen.com/
THE OPEN
OVERVIEW
These efforts met the challenges of scaling up for event traffic, enabling real-time scoring, and enhancing ticketing processes for The Open.
Challenges
During the championship week, www.theopen.com attracts millions of unique users and generates billions of server requests, requiring high flexibility and scalability.
Providing real-time scores for The Open on TheOpen.com and The Open mobile apps (iOS, Android) required a reliable, real-time data management system.
Integrating a new ticketing system that could handle high demand and improve user experience was crucial, especially to achieve a sell-out Open.
Solutions
To meet scalability needs, we utilized Sitecore for flexible content management and deployed multiple Amazon Web Services machines dedicated to handling diverse platform services.
We adopted a serverless architecture using Azure Functions and Azure Service Bus to manage real-time data distribution efficiently and maintain message order integrity.
We integrated a new ticketing system from Secutix, enabling enhanced user journey management and achieving a record-breaking sales performance for The Open, including selling out Championship Day Tickets six weeks after launch.
One project,
one digital transformation.
Others
/ A
24/7 event support
TEC provides round-the-clock support during The Open Championship, ensuring smooth operation of digital services and immediate assistance.
/ B
Ticketing
Our team integrated and managed a robust ticketing system for The Open, achieving record-breaking sales and enhancing the user journey with seamless online ticket purchasing.
/ C
Live Scoring
We deliver real-time scoring updates for The Open, utilizing a serverless architecture and Azure Functions to ensure accurate and timely information for fans worldwide.
/ D
Streaming
TEC enabled seamless streaming experiences during The Open, allowing fans to watch live coverage and highlights directly on TheOpen.com and mobile apps.
/ E
Virtual Media Center
We developed and maintained a Virtual Media Center for The Open, providing journalists and media personnel with access to event resources, statistics, and multimedia content in a centralized digital platform.
THE OPEN
PROJECT’S RESULTS
Results
This project integrated multisite capabilities, a new scoring platform, enhanced video experiences, and a vibrant brand identity.
This project not only supported the seamless execution of a major golf championship but also set a new standard for managing large-scale sports events digitally.
• Multisite by Sitecore
Implemented a multisite in Sitecore to simultaneously sustain the AIG Women’s Open and The Open Championship websites.
• A New Scoring Platform Integration
Integrated a new scoring platform to deliver real-time, accurate scores seamlessly.
• An Integrated Video Experience
Enhanced the platform with an integrated video experience for live and on-demand content.
• Brand Identity Implementation
Implemented a vibrant new brand identity to enhance the overall visual appeal and user engagement.